Publishers & media
Commission earlier, own the topic
Decide what to cover while the story is still forming, and own the topic as it breaks.
For publishers, media & agencies
Every beat has a wire — politics, finance, sports. Culture has none; it breaks on social video, on its own timeline. TubeTrends is that missing wire.
The problem
Culture emerges on social video. By the time a shift reaches the newsroom, the story has already formed and someone else has told it.
What's being reported
Last week's traffic
Engagement rate
+3%
Audience report · Q1
Returning readers
41%
What's forming now
Craft & restoration surging — DIY, 3 markets +2m
Authenticity wave forming — food, US +5m
The gap between those two columns is the story you didn't tell.
Why this signal
Opinion, search and headlines tell you what people say or look for. Watch behaviour — at the scale of social video — is the first place a cultural shift shows up.
what each source actually captures →
Watch behaviour captures what people do — at scale, in near real time.
What a finding looks like
This is the output you get — a shift surfaced early, scored, and sourced, with the opening it creates for you. Audiences are gravitating to raw, DIY rebuilds and repair stories — a broader turn toward authenticity and craft.
The pattern
Engagement
Well above category average
Sentiment
Overwhelmingly positive
Durability
Sustained shift, not a spike
Who's driving it
Specialist solo creators, not brands
The opening for you Still early — the story is forming now, before the peak.
Daily insights by email, the full picture in the web app, one-click export to CSV or Sheets.
Monitor social video
Trends tracked continuously across 110 markets and hundreds of categories.
The pattern, ready-made
We do the pattern recognition across every category and surface the shifts worth covering.
Sentiment on the news you cover
How the stories you already report are landing with audiences, as they land.
Who it's for
Publishers & media
Commission earlier, own the topic
Decide what to cover while the story is still forming, and own the topic as it breaks.
Agencies
Bring the trend first
Walk into the room with a cultural shift your client hasn't seen anywhere else, backed by behaviour data.
Brands & strategy
Place bets before the crowd
See what audiences are turning toward before competitors sponsor it, and put budget where culture is heading.
Holding a topic early compounds.
Why we're different
The workflow
Before
Track
Monitor trends across 110 countries, every hour
Collect
Pull data from YouTube, tabs, exports, dashboards
Clean
Strip noise, dedupe, normalize across regions
Analyze
Spot what's actually moving vs. what's just viral
Report
Turn it into something your team can act on
After
We'll send a live category snapshot straight from the product — no call required. Or walk through TubeTrends on your own market in a 45-minute working session.