tubetrends — The product behind the findings

The output

We don't hand you a feed. We hand you the read.

Millions of raw signals across every market, every hour — collapsed into one synthesised cultural read. Scored for durability, sourced to the videos behind it, and told as a shift you can act on.

The raw signal

+340%DE · tech-review content

+180%IN · index-investing videos

+290%3 mkt · car restoration

+140%US · regional home cooking

+260%BR · handmade goods

+120%UK · long-form explainers

+95%JP · slow-living vlogs

+75%FR · repair culture

+…millions more, every hour

The read

Cultural shift Sustained · 3 markets

Audiences are turning toward authenticity and craft.

Hands-on restoration, repair and "made by a person" content is pulling watch time away from polished, branded formats — a broad move showing up across auto, food and home, not a single viral moment.

DurabilityA sustained shift, not a spike

Who's driving itSpecialist solo creators

SentimentOverwhelmingly positive

The openingStill forming — before the peak

See the read for your category

Go deeper

Then dig into the signals behind the read.

Four screens to investigate any shift — the full analysis, the trends table, a query layer, and a topic's trajectory.

app.tubetrends.ai/feed

Live feed: rising topics, trending formats, creator signals, audience shifts

What's the full read on this shift?

Every read opens into a full analysis — the evidence, the markets, and the creators driving it, all sourced.

app.tubetrends.ai/trends

Trends table: sortable trending videos with velocity, views, and sparkline

What's trending in our category right now?

Every trending video in your category, sortable by velocity, views, and window. Drill into any row for the full history.

app.tubetrends.ai/chat

Query interface: plain-language question with cited signal history

What's the story behind this signal?

Ask in plain language. Get an answer with specific data points, cited against the signal history.

app.tubetrends.ai/explore

Topic trajectory: line chart of topic momentum across countries and time

Is this trend building or fading?

Watch a topic's trajectory across markets and windows. Spot cross-over points where momentum moved.

Every finding is one of four signals.

Each maps to a decision your team already makes.

Four signal types tracked across YouTube

Rising topics

What to commission, and what to skip.

Trending formats

The shape your next piece should take.

Creator signals

Who to partner with, while their audience is still growing.

Audience shifts

Where attention is moving, market by market.

Coverage and methodology

What we process, and how.

Video coverage

120M+ videos analysed, 2M+ creators tracked

Markets

110 countries · 13 categories

Languages

42 languages, signal extracted in source

Refresh cadence

Hourly capture; insights refreshed continuously per market

Historical depth

1.5 years of backfilled category data

Data sources

YouTube video, transcript, and engagement signals

Indexing

8.5B data points — transcript, metadata, engagement, audience overlap

Momentum model

Proprietary; trained against 18 months of category ground-truth

In practice

A week inside a newsroom.

From the perspective of an editorial team covering culture and lifestyle.

Mon

Theme spike flagged. Hands-on restoration and craft content up 290% across three markets. It's in the editors' channel before the morning conference.

Tue

Creator surfacing. A specialist restorer's audience grew 22% in six weeks — now one of the beat's fastest-rising voices. Booked for a profile before the rate card catches up.

Wed

Desk question. "Is the authenticity turn showing up in food as well as auto?" It is — grandparent recipes over fine dining. Into the features editor's inbox by lunch.

Thu

Narrative shift detected. Sustainability framing, marginal three weeks ago, now dominant in four of the top ten channels on the beat. The section lead commissions ahead of the pack.

Fri

Weekly roll-up. What's cooling, what's climbing across the beat. Five minutes of reading, three commissions decided before lunch.

Delivery

How your team gets it.

Three ways the insights reach you.

Daily insights to your inbox

Forwardable, source links intact.

Web app

Full access in the browser

The full analysis, trends table, query interface, and trajectory view.

Export

CSV and Google Sheets

One click from any view.

Every shift we surface, in full.